MPD

Customer

The Enterprise Self-Service Data & Analytics Platform
Delivers a powerful solution for unifying and managing customer data across entire organization. Designed to consolidate customer information into a single, accurate record, it enhances data quality, streamlines operations, and supports personalized customer interactions. With features like data integration, quality management, and 360-degree customer insights, this MDM product ensures that every customer interaction is informed and effective, helping to improve customer relationships and drive business growth. Integrated compliance tools also ensure data is managed securely and in accordance with regulatory standards, making it an essential tool for any data-driven organization.

Customer

Delivers a powerful solution for unifying & managing customer data across entire organization. Designed to consolidate customer information into a single, accurate record, it enhances data quality, streamlines operations, and supports personalized customer interactions. With features like data integration, quality management, & 360-degree customer insights, this MDM product ensures that every customer interaction is informed and effective, helping to improve customer relationships & drive business growth. Integrated compliance tools also ensure data is managed securely and in accordance with regulatory standards, making it an essential tool for any data-driven organization.

Unified Customer and Household Views

Consolidates individual customer data and household information into a single, accurate record for each entity, creating a golden record for both individuals and households.

Reduces redundancy and inconsistencies across customer and household data, enhancing overall data quality.

Householding Algorithms

Uses advanced algorithms to identify and link individuals belonging to the same household based on shared addresses, financial dependencies, or other relational data.
Allows for dynamic household formation and reconfiguration as customer data evolves.

360-Degree Customer & Household Insights

Offers a holistic view of customers and their household contexts, facilitating targeted marketing campaigns, personalized service offerings, and strategic sales initiatives.

Enhances decision-making with comprehensive analytics and reporting tools that include household-level insights.

Lead and Prospect Nurturing

Significantly enhance prospect data management by integrating and enriching it with internal and external sources. This feature follows a structured approach to ensure the accuracy and utility of prospect information:

Entity Resolution

Advanced entity resolution techniques compare prospect records with existing golden records to identify potential matches, enhancing the data quality and reliability.

Householding Algorithms

Uses advanced algorithms to identify and link individuals belonging to the same household based on shared addresses, financial dependencies, or other relational data.
Allows for dynamic household formation and reconfiguration as customer data evolves.

Probabilistic Matching

A higher match score indicates a stronger probabilistic match, suggesting a higher likelihood that the prospect record corresponds to one of the golden records.

Data Deduplication Process

An automated deduplication process is initiated to identify and eliminate any duplicate entries within the prospect data, ensuring each record is unique and relevant.

Match Score Analysis

Upon calculating the match score, the relationship between each prospect record and the corresponding golden records is established. This score is stored alongside the relationship information for each record.

Attribute Matching & Scoring

The match score for each prospect is calculated using a weighted average approach, where the similarity scores of individual attributes are aggregated. This employs various algorithms such as Jaro Winkler, Edit Distance, and Soundex, with the flexibility to include additional algorithms as necessary.

Our Solutions

customer720

Hyper-personalize Customer Experience Leveraging Knowledge Graphs while improving the lifetime value and retention. Link to C720

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customer platform
Build and integrate with existing data systems and marketing platforms to leverage a rich, dynamic understanding of customers to drive business growth and create compelling, customized customer journeys.
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Contact us

We Measure the Success by the value delivered to Your End Users

We’re happy to answer any questions and help you determine which of our capabilities best fits your needs. 

Contact : 614-356-8153 
Email : info@dataeconomy.io 
Your benefits:
  • Speed to market
  • Deep Domain Expertise
  • Competitive Pricing
  • Results-driven
  • Delivery Assurance
  • Low TCO
What happens next?
1

We Schedule a call at your convenience 

2

We do a discovery and consulting meting 

3

We prepare a proposal 

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